We believe in a world where animals are free from use and exploitation. Our vision is to amplify the collective voices of animal lovers and advocates who, united by Animal Effect, are creating a world in which all animals are treated with care and respect.

The Animal Effect Platform is the medium through which Animal Social Justice, the largest social justice movement on the planet, can be accelerated. It comprises the Animal Effect Smartphone App which lists animal related events, news and campaigns. Animal Organisations can list their events free on the App as long as they fulfill the conditions of the Five International Freedoms for Animals. We currently have over 60 animal organisations listing their events on the App.

The Animal Effect platform also runs a number of its own educational and social events, equipping organisations and advocates with the tools to effectively advocate for animals. By joining this community, you are contributing to making the world a better place for all animals – human and non-human.


One Place For Animal Events

Are you missing events listed on social media because they scroll by too quickly? Do you find it difficult to keep up with all the emails from different animal organisations? Now, you can find all animal related events in one place – literally in the palm of your hand. This means you will easily and quickly hear about events you otherwise would have missed. Event organisers are also assured of reaching a growing number of advocates beyond their own members, encouraging them to run more events. With over 60 animal organisations already listing their events on the App, there is plenty for you to choose from.
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Keep Up To Date

Animal Related News Stories

Animal related news is updated regularly each day, allowing you to keep ahead of broad media issues and news stories of interest to animal lovers and animal advocates.
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Reduce Overwhelm

Select what interests you.

Choose from a range of filters to select the events you wish to see. Events can be filtered by animal organisation, location, event type or price. Easily add events to your calendar, forward full event information to friends by SMS or Email – all at the push of a button.

Smartphone App Bringing Animal Lovers Together


See dynamic map of where event is.


One click to add event details to your calendar and get reminders. (iPhone version)


Easily find events that relate to your own interests. Filter events by location, type, organiser and price.


Fully searchable by title or description.


Start and end times of events.

Share Events

Share an event easily by SMS or Email, with full event details sent at the push of a button.


  • Incredible! Helping us leverage our ability to communicate key issues easily and quickly, thus increasing our effectiveness.

    client-image2Dana Campbell, CEO Voiceless

Download Now!

iPhone & iPads


Download Now From iTunes

Android Devices


Download now from Google Play



Can I list my event on the Animal Effect app?

Yes you can, register as an event organiser and we’ll provide you with a login so you can enter you own events to be listed on the App.

Where does the money go?

Proceeds from App sales are distributed as follows:

10% to run the country! (GST)
30% to Apple (standard rate)
20% to Animal Charities/organisations
40% to further development and infrastructure costs

Can I get support?

For sure, either call us on 1 300 788 031 or fill out the contact form at the bottom of this page and we will endeavour to get back to you as quickly as possible.

Do you have an iPad version?

The iPhone version will run on an iPad.

People Behind the Animal Effect App

A partnership between Software Synergy and and Communicate31.


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Clare Mann

Managing Director / Communicate31

Clare is an organisational psychologist and communications expert who speaks and consults regularly on issues of effective communication and ethical leadership. She is a committed animal advocate. Her expertise assists organisations, leaders and advocates in the animal justice movement to communicate more effectively with each other and the world.


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Sara Kidd

Project Director

Sara started her career at an early age of 13, studying acting and speech until she decided she wanted to work behind the camera. An Australian Film Television Radio School (AFTRS) graduate in Directing and Online Media, she has directed short films, music videos and promotional materials. She currently works as a Project Director for Communicate31, an Australian Distribution Manager for Second Nature Films she has her own plant-based cooking business LettuceLove and is an active Animal Advocate where ever possible.


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David Piggon

Lead Software Developer

David has over 30 years experience as a Software Developer with many different types of systems. He has provided his services to major companies such as IBM, Optus, Telstra, Honeywell, and many smaller ones. He loves to use his expertise to enhance the effectiveness of ethical organisations and business. He is passionate about how creative synergy is released with a committed team of people and a vision to match.


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Brendan Norris

Technical Director

Brendan Norris is an entrepreneur, paradigm shifter and business strategist. With over 20 years in the computing industry across four countries and a passion for renewable energy technologies, he combines this expertise to establish successful and sustainable business and personal lifestyles through the creative use of technology.

Contact Us

We are not a faceless organisation that you can’t find! We are passionate about raising awareness and getting more people to events all over the country so if you have a question or support issue please fill in the form below or call us.

* I am a human and 4 + 9 =